
In the early 1980s, Jackson became a dominant figure in popular music and the first African-American entertainer to amass a strong crossover following on MTV. The music videos for his songs, such as
"Beat It", "Billie Jean" and "Thriller", were credited with transforming the medium into an art form and a promotional tool, and the popularity of these videos helped to bring the relatively new television channel to fame. Videos such as "Black or White" and "Scream" made him a staple on MTV in the 1990s. Through stage performances and music videos, Jackson popularized a number of dance techniques, such as the robot and the moonwalk. His distinctive musical sound and vocal style have influenced hip hop, pop, contemporary R&B and rock artists.
On June 25, 2009, Jackson was found unconscious in bed at his rented mansion at 100 North Carolwood Drive in the Holmby Hills district of Los Angeles. Attempts at resuscitating him by Conrad Murray, his personal physician, were unsuccessful.Los Angeles Fire Department paramedics received a 911 call at 12:22 (PDT) (19:22 UTC), arriving three minutes later at Jackson's location . He was reportedly not breathing and CPR was performedResuscitation efforts continued en route to the Ronald Reagan UCLA Medical Center, and for an hour after arriving there at 1:13 (20:13 UTC). Jackson's death triggered a global outpouring of grief.